The Psychology is under the never-ending attack of the pseudo-and the professional intrusion. Neuro-linguistic programming, coaching, sects, commercial, bioneuroemoción and family constellations are just a few of the hundreds of «knowledge» intruders, spurious, or both, which underlies the meanness of fanaticism, the economic interest and breach of ethics endorsed by authorities and professional bodies. How to explain the effectiveness of these knowledge? Why users prefer this type of interventions fallacious? Those are hard questions to answer in a column. I should clarify that, the problem is not the preference for one or the other paradigm psychological; the issue is the abandonment of scientific thinking and the adherence to the spectacle of a renewed mesmerism.
The charlatans work in the first instance by the industrialization of a range of tangible products and intangible that paradoxically claim to oppose a logical, rationalist and consumerist, but operating on the basis of the gain-taking advantage of the mentality gnostic of consumers who weigh the goods symbolic. In this sense, Bourdieu (1998) had already warned that the consumption of certain objects and the like by themselves respond to cultural constructions of specific social groups. In the words of Kaminer (2001, p. 48): «spirituality is a beguiling product in a market pluralistic: it includes everything».
So also, behind the efficiency of a treatment either is the «placebo» effect, that is to say, the beliefs, suggestions and beliefs of the person. The way we feel depends to a large part of what we think we feel, what we anticipate and what we hope (Kirsch, 1990). Therefore, the operation of the treatment spurious is associated not only with the products offered, but also with the names of the «interventions», because the most ingenious and eufemísticas result, better call will. The belief of efficacy (Bandura, 1990) that the fans have towards the treatment and into the «coach, healer, controller or as one pleases, be called the infamous» are variables equally important.
About Vyse (2000) comments that consumers tend to accept claims about themselves more by what they want to be, who you really are. Therefore, the more flattering is the analysis of their emotions, thoughts and behaviors more acceptance shall be by the consultant. This phenomenon has been known since the middle of last century as the «effect Forer (1949) and may well explain how the power of suggestion, beliefs and the presence of an environment-themed play a strategic role in the effectiveness of any intervention on the mental health.
No one is more vulnerable to believing something false that those who wish that the lie is true. Ignorance is the greatest source of happiness. While you can believe in fallacies, you might be happy, but more ignorant than happy. That, you decide.