Social media wiz, radio DJ (and owner of 1AM Radio), live promoter and artist manager YesJulz (real name Julieanna Goddard) has her fingers in so many pies that nothing gets past her when it comes to exciting new music. It makes perfect sense, then, that this self-styled “director of vibes” is one of three curators at Red Bull Sound Select’s event.
Ahead of the show, though, YesJulz has put together a special Sound Selections playlist for us. We also spoke to her about discovering new music and what she’s most excited about right now. Scroll down to get the YesJulz lowdown.
You’re synonymous with social media; how important has it been as a source for discovering new music?
Social media, in this day and age, is the ultimate way to deliver directly to our consumer. It is where they check their news, find their songs, get the lowdown on what’s going on. And the best part is, it’s still free. It’s free advertising and done in a way that’s way more effective and cooler than a billboard or magazine ad. I do often find new artists on social media but the platform that has worked for us when it comes to new discoveries is still. It’s easy to dig into, their suggestions are usually on point, it’s a free for all and anyone can upload.
As a promoter, manager and broadcaster, you must be inundated with new music; what does it need in order to standout?
There is so much new music these days. Even music fans who aren’t promoting and managing can get overwhelmed. Look at Future and Drake and all these big artists who, back in the day, would only drop one album a year. They’re now releasing a handful of projects within a 12 month period. So we have a lot of music to digest. Right now, I’m kind of over the trap/hard hip-hop sound. I’m trying to relax more these days and find that I’m drawn to music with melodies that stick and lyrics that provoke. I like the eclectic sound of artists like Pell, Sampha, and Twelve’Len. That’s my vibe right now.
What’s big in Miami right now?
Art and fashion are getting bigger and bigger in Miami. Kith is here now, art galleries are popping up everywhere, and people are expressing themselves more and creatives are collaborating. There’s a cool bubbling scene of young people doing great things that I don’t recall seeing five years ago and I’m really excited to see where it will lead.
Who else are you excited about in the wider world of music and why should we be listening to them?
I really love Jorja Smith. She’s sultry, smart and honest. Bibi Bourelly is another strong female artist that I can’t stop listening to. Khalid is going to have a great year. Oh, and 6lack – he’s my favourite right now. I have his project on repeat.
Who was the first artist you tipped for success that actually lived up to your own hype? (Either just to friends or in a professional capacity.)
Travi$ Scott was first. I knew what he would be before he dropped Days Before Rodeo. Made In Tokyo is another artist we caught early, when Uber Everywhere had only a couple of hundred plays. Bryson Tiller was a good find. Alessia Cara as well. I saw her when she did her Def Jam presentation after first being signed and I was like, Wow, this girl is special. Now she’s on tour with Coldplay!
I really just love discovering music and the artists behind the songs. Sometimes we’re right, other times not so much. We have fun along the way, though. That’s the best part about music. You can’t not love it. It’s what keeps us going.
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