BTS’ ‘Not Today’ Is the Fastest-Rising K-Pop Video In History – Digital Music News

Latest K-pop News: BTS, 'Not Today' Smashes Records

Latest K-pop News: BTS, 'Not Today' Smashes Records

Korean superstars BTS are dominating YouTube, with ‘Not Today’ poised to smash another K-pop viewing record.

If you want to learn how to clock millions of YouTube views in record time, head to South Korea.  Early this morning, K-pop superstars BTS blasted past the 6 million-mark in under 12 hours.

And that was during the wee hours of the morning.

We’re still awaiting official confirmation from YouTube.  But it now looks like BTS’ ‘Not Today’ has officially surpassed more than 6.2 million views after the 12-hour mark.   The video was unleashed at approximately 12:30 am South Korean time on Sunday morning, with fans waiting for the upload.

By 3:30 am, the video had already surpassed the two million-mark.  And as the sun rises on Korea, ‘Not Today’ looks ready to break the 10 million mark by midday.

That would easily break the previous record for fastest-rising YouTube video by a K-pop artist.

Amazingly, that record is held by BTS themselves, who scored 9.4 million views in 24 hours with ‘Spring Day’.  Accordingly, it appears almost certain that BTS will be smashing their previous mark.

Last year, BTS surpassed the 6.0 million mark after 24 hours for ‘Blood Sweat & Tears’.

The fastest-rising, most viral YouTube video in history is PSY’s ‘Gangnam Style,’ which hit 100 million views in just 4 days.  Currently, ‘Gangnam Style’ is approaching 2.8 billion views.

‘Not Today’ is a high-energy, explosive track featuring elaborate dance choreography and multiple backdrops.  Already, the track has received more than 500,000 thumbs ups on YouTube.  Fewer down 7,500 have given the track a thumbs down, signaling huge approval from fans.

As of this writing (at 1 am South Korean time), ‘Not Today’ is already hitting the 6.7 million mark.  And as the sun rises on Seoul, it’s likely that BTS will have reached the 7 million-mark.

Here’s the video.


The group is inked to BigHit Entertainment, based in Seoul, while the music video itself was produced by GDW.


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